Course Overview
This 10-week applied course takes you through the foundations and
evolution of SEO, with deep focus on Answer Engine Optimization (AEO)
and Generative Search Optimization (GEO) in the era of AI-driven
interfaces like ChatGPT, Bing Copilot, and Google’s AI Overviews.
What You Will Learn
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How modern search engines (and AI assistants) process intent and rank
content
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Hands-on activities using tools like Google Trends, WordStream,
PageSpeed Insights, Bing SEO Toolkit
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How to structure content for featured snippets, voice results, and AI
Overviews
- Weekly quizzes, research tools
- Optional free certifications from Google, HubSpot, and Semrush
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You’ll leave this course with a portfolio-ready project and
certification prep roadmap
Weekly Structure
- Week 1: Search Engines & Intent
- Week 2: Foundations of AEO & Voice Search
- Week 3: Keywords & Content for AEO
- Week 4: Local SEO & GEO Basics
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Week 5: Structured Data, Schema, and AI Readability
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Week 6: Analytics & Search Console for Optimization
- Week 7: Backlinks, Authority & GSO
- Week 8: Technical SEO & Page Performance
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Week 9: AI Toolkits for SEO (ChatGPT, Gemini, Bing
Copilot)
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Week 10: Wrap-Up: Project Reflections & Career
Readiness